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Internet Marketing in the Current Economy

^{27-04-2009, S. Opschoor}

As most of the leading world economies are in a recession, this will also have an effect on Internet Marketing on Curacao. This isn't necessarily a negative effect. Actually it can be very positive.

For the Curacao market there are also numerous possibilities. But always remember three key factors:

1. Understand that the behaviours of your users change. People are going to use search engines more, which will enable them to do more research on their desired products. For example: if they want to book a holiday, they want their money's worth. They will do extensive research for hotels and their websites making the best choice.

2. Know your competition. Internet lets borders between countries disappear. Curacao companies need to understand more and more that their websites target a global audience. This means that your web design should be the quality of a global website. Also look at (Dutch and US) companies targetting Curacao search phrases in Google. Compare this to the Curacao based companies and we are overthrown.

3. Speed: Set up your Internet Campaign efectively. When you advertise online to sell t-shirts, make sure that when they click they go to that page where they can buy a t-shirt. Up your conversion rates.

Also, there are opportunities for webshops (e-commerce). The target could be locally but we also can target Caribbean markets or even globally. We have several interesting products like Aloe Vera, Dinah Veeris products, Curacao tourist clothing etc.

Get started online, make sure you get the best quality website within your budget, set your goals and start online advertising. Always remember: make sure you have a statistics tracking program in place to know what you are doing.